Presentation : NPR’s Digital Distribution and Mobile Strategy
This presentation was first published on June 25, 2010.
The NPR API has been the great enabler to achieve rapid development in the mobile space. That is, because we have our rich and powerful API, our mobile team is free to pursue the development of their mobile products without being encumbered by limited internal development resources. The touch-point between the mobile product and our content is fixed which means the mobile team can focus on design and usability for the specific platform.