This presentation was from the App Dev Conference in Santa Clara, CA on October, 27, 2011.

API programs, typically thought of as a public program to see what public developer communities can build with a company’s data, are becoming more and more critical to the success of mobile and device strategies. This presentation takes a look at Netflix’s and NPR’s strategies that lead to tremendous growth and discusses how Netflix plans to take this internal API strategy to the next level.

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